Last week I was invited by my blogger friend Samira from Stylemesamira.com to attend an event at the Outlets at Orange in Orange, CA (outside of LA, Orange county) to raise awareness and funds for Breast Cancer with the Susan G. Komen Foundation through out the entire month of October, called "Mission Pink" (#MissionPink). I'm sure you have heard that October is National Breast Cancer Awareness month, and a lot of people have been donning pink (or some purple) in support.
Ever since I was in high school, I was taking part of "Team Walk for Cancer Care" in my hometown, and we would fundraise and walk every year for Cancer research and awareness. As a graduate student and scientist working on biochemistry research, I am fully supportive of raising awareness and funds for research for breast cancer - a particularly tough disease that affects more people than you would expect. Did you know that one case of breast cancer is diagnosed every two minutes?! The statistics are astonishing, and while I do not directly do breast cancer research, laboratories need funding in order to make the breakthroughs and finding cures! Basic research (and translational research) is so important in determining mechanisms and proteins involved in disease pathology, that government cuts in funding are only pushing us back in eventually finding cures.
Simon, the parent corporation for the Outlets at Orange, set up several events throughout the month to raise funds, with a guaranteed donation minimum of $250,000 (Score! Do you know how much research that can fund?!?! Amazing!) to fund research and "support women, men and families suffering from breast cancer, and move toward a world with no breast cancer," said Dr. Judy Salerno, Komen President and CEO.
The event I went to was a Mission Pink - Yelp Elite Combined event, with a cool fashion show in which models from various retailers at the Outlets displayed pops of pink color to show their support in Mission Pink. There was free food, music, open bar, and various raffles and contests to win free stuff! It was rather cool! There was also a "wall of strength," in which a $1 donation, survivors, families and friends wrote their message of strength on a laminated "brick" and posted their picture.
